Answers

Questions we kept getting. Answered once, properly.

Every entry in this column started as a question a real prospect or client asked more than three times. Each one is answered with sourced numbers, updated on a stated date, and written to be forwarded to whoever in your company asked it.

02

What is a good ROAS on Meta ads?

The median is 1.88. Whether that ruins you or delights you is a margin question, not an ads question.

Sofia Marchetti · Updated Aug 2026

03

Is Advantage+ worth it in 2026?

Meta folded everything into Advantage+ and it now runs at a $75B pace. When to comply, and where to overrule it.

Caleb Nguyen · Updated Jul 2026

04

Do I need the Conversions API?

Yes, alongside the Pixel, and the published effect is about 13% lower cost per action. What the setup actually involves.

Sofia Marchetti · Updated Jun 2026

05

Why was my ad account restricted?

Meta disables over 2 million ad accounts a year. The causes, the 48-hour appeal window, and the 180-day cliff.

Caleb Nguyen · Updated Aug 2026

07

What is Meta Andromeda?

The retrieval engine that quietly rewrote how your ads find people, and what it demands from your account.

Sofia Marchetti · Updated Jul 2026