About

Two people. Two ledgers. One number you can defend.

Clickology is a two-person Meta ads firm in San Diego, founded in 2023 after its founders spent a combined 16 years watching the same failure from opposite seats: accounts optimized against numbers nobody had verified. One of us now owns the counting, the other owns the operating, and neither signs a report alone.

Being two people is the product, not a stage we grow out of. Twelve accounts, no account managers between you and the people doing the work, and a book of business small enough that every client's number gets read every week by the person whose name is on it.

The two-desk Clickology studio in San Diego at golden hour
Sofia Marchetti, co-founder and measurement lead at Clickology

Sofia Marchetti

Co-founder & measurement lead

Nine years in paid social, including three running Meta in-house at a DTC brand through the iOS 14.5 reset, which is where the two-ledgers habit was born. Meta Blueprint Certified (Media Buying Professional). Sofia owns every CAPI build, match-quality score, and incrementality test the firm ships. She reads Events Manager diagnostics the way other people read the news.

Caleb Nguyen, co-founder and account operations lead at Clickology

Caleb Nguyen

Co-founder & account operations lead

Seven years running Meta accounts at two agencies before co-founding Clickology, including franchise lead programs since 2019. Caleb owns the launch QA checklists, the weekly creative calendar, and the restriction playbook every account carries. His filing system has a documented plan for the bad day, because he has had the bad day.

The principles, numbered

  1. Verify before optimizing. No budget decision on an event pipeline scoring under 8 where 8 is achievable. Fix the counting first.
  2. Two signatures per number. Measurement and operations each review the weekly report before a client sees it. Disagreements ship as footnotes, not silence.
  3. Flat fees, published. The fee schedule is on the pricing page where prospects can read it before the first call.
  4. Medians, not highlights. The aggregates on the track record are medians across all twelve accounts. A highlight reel is easy; a median is a confession.
  5. Say the deflating thing. When incremental attribution shows less than standard attribution, the client hears it that week, with the gap explained.

What we do not do

  • No other platforms. Google, TikTok, and programmatic have good specialists; we are not them.
  • No percentage-of-spend pricing below $60k a month, and no incentive to inflate budgets.
  • No client names in marketing. Engagement write-ups are anonymized by industry and scale.
  • No growth-hacking theater: no countdown timers, no "spots left," no case study without counting rules.

If that sounds like the way you want an account run, the contact page explains what happens after you write.