Management
Consolidated post-Andromeda structure: one to three ad sets, ten to twenty creatives, broad delivery. The machine does retrieval; we feed it and audit it.
Meta ads management
Meta sold $196 billion in ads last year. It also grades its own homework.
Clickology manages Meta accounts with independent counting: Pixel and Conversions API built properly, incremental attribution on by default, and a written plan for the day your account trips a policy filter.
The stack we work in daily
- Meta Ads Manager
- Events Manager
- Conversions API
- GA4
- Triple Whale
- Northbeam
Why Clickology exists
The report and the reality should match
Every Meta dashboard is an argument for spending more on Meta. The median ecommerce brand earned a 1.88 return on Meta spend across the last year, by Triple Whale's count of 40,000 stores. Plenty of dashboards claimed double that on attribution alone.
We started Clickology because the counting, not the buying, is where accounts quietly rot. Two people run it: one owns measurement, one owns operations. You get both signatures on every monthly number, and a method we publish in full.
What we run
One account, four disciplines
Measurement
Pixel plus Conversions API with match quality above 8, deduplication verified, and incremental attribution as the reporting default rather than a science project.
Measurement & CAPIBenchmarks
We publish the cost data we plan against: CPMs, CPCs, and returns from sourced 2025 and 2026 panels, next to our own account medians.
August 2026 cost benchmarksMethod
The Two-Ledgers rule: Meta's number and your bank's number, reported side by side every week. When they drift apart, that gap is the work list.
How an engagement runsThe first ninety days
What happens after you book
- 01
Audit and counting rules
Fourteen days. We audit the account, score event quality, and agree in writing which numbers count as results.
- 02
Measurement build
Pixel and Conversions API rebuilt where needed. Match quality target: above 8 on the events that gate delivery.
- 03
Restructure
Legacy campaign sprawl collapses into one to three consolidated ad sets. Median time to a stable CPA across our accounts: 24 days.
- 04
Creative cadence
Creative decides roughly 56% of auction outcomes by Meta's own analysis, so testing runs weekly, on a calendar, not on inspiration.
- 05
Two-ledgers reporting
Weekly: Meta's attributed number next to your revenue number, with the gap explained or flagged for an incrementality check.
Attribution is a claim. Revenue is a fact.
Since April 2025, Meta will report only the conversions its own holdout models believe your ads caused. We switch that on, then check it against your ledger. The two numbers rarely agree at first. Making them agree is the job.
How we count resultsTrack record
Recent engagements, measured in days
Regional furniture retailer · 6 showrooms
CPA $61 → $44
Stable in 19 days after collapsing 14 campaigns into 2. ROAS 1.4 to 2.1 by week eight.
The furniture restructure, in fullDTC pet-supplements brand
EMQ 4.9 → 8.2
A three-week Conversions API rebuild. CPA followed, $47 down to $40 over six weeks.
The pet-supplements rebuildFitness franchise · 9 locations
CPL $43 → $26
Five weeks, two campaigns, twelve creatives. Show-up rate held at 71% while cost fell.
The franchise lead engine
"The first thing they did was tell us our ROAS was overstated. That felt terrible for a week. Then the real number started climbing, and it was ours."